What Information Does East Coast Fresh Collect?
The type of PII collected by East Coast Fresh will vary with your use of the site. East Coast Fresh gathers most information during the registration processes East Coast Fresh utilizes to allow access to and/or use of certain information. But, East Coast Fresh may collect PII at other times, including, but not limited to, when you report a problem with our site, when you complete survey forms, when you access the Career area, enter into a transaction through the site and when you request to receive communications from East Coast Fresh. Below, we provide specific examples of the types of PII East Coast Fresh may collect through the site.
Contact Information: East Coast Fresh may request or require contact information, such as your name, address, phone number, facsimile number, and e-mail address.
Demographic Information: East Coast Fresh may collect demographic and profile data at our site as a part of its surveys, resume collection features, recipe offerings, advertisements for its products, and/or for management and monitoring purposes in order to continue to improve the site and the quality of East Coast Fresh’s on-line services.
Technical Information: East Coast Fresh may collect Internet Protocol (IP) addresses from all users of our site as well as the date and time of access and the webpage(s) accessed. East Coast Fresh may also catalog your log-in information and your computer, browser or operating system information and may maintain a database of aggregated information about the transactions on the site (e.g., tool or feature utilization or recipe selection data).
How Does East Coast Fresh Use that Information?
Most of the site is informational in nature and publicly available to all users. Consequently, until you participate in surveys or register for information from East Coast Fresh, you are able to browse the site without providing any PII, although your browser may tell us what type of computer and operating system you are using as well as other kinds of technical information. Below, is more detail on how East Coast Fresh uses your PII.
Contact Information: East Coast Fresh may use your contact information to advertise its services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, to contact you regarding a survey, and to get in touch with you when necessary with respect to transactions conducted through the site, material changes in our site’s policies and agreements, new services East Coast Fresh may offer or otherwise. We may also share your contact information with our affiliates and business partners, as is necessary to provide our services and information, to facilitate the collection and use of resumes provided through the site’s “CAREER” area, for advertising purposes, and for internal business purposes. Except for sharing arrangements with East Coast Fresh’s affiliates and business partners, however, we do not share your individual contact information with other types of third parties for any other purpose, except to a court or governmental agency if required by law.
Demographic Information: East Coast Fresh may share demographic data on an aggregated basis, which will not identify any particular user, with our business partners and affiliates and for advertising purposes.
Survey Results: East Coast Fresh may share survey results collected through the site with its business partners and affiliates and/or the general public, the news media and with the U.S. Government and state governments, not only for business or marketing purposes or as may be required by law, but also to participate in government programs and initiatives.
Technical Information: East Coast Fresh may use technical information to help diagnose problems with our servers, analyze site usage trends; track user movements on the site and to otherwise manage and monitor our site.
Legal Action: East Coast Fresh may disclose PII when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose PII to protect against misuse or unauthorized use of the site or as is otherwise required to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights or property of our users.
What About External or Third Party Web Sites?
What About Security?
As is appropriate for the nature of PII collected and stored by East Coast Fresh, the site has industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under East Coast Fresh’s control. Although East Coast Fresh has endeavored to create a secure and reliable site, however, the confidentiality of any communication or material cannot be guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information to East Coast Fresh. East Coast Fresh urges you to take every precaution to protect your PII when on-line.
What About “Opting-Out” of Data Collection and Use?
As you are permitted to browse the site without registering, you can decide on your own if you wish to provide your PII to East Coast Fresh (when requested) or opt-out of doing so. For example, if East Coast Fresh conducts a survey, you do not have to participate unless you agree to do so. East Coast Fresh also provides you with the opportunity to opt-out of certain East Coast Fresh business practices where your PII may be used. For example, users may opt-out of having East Coast Fresh use your PII in connection with the following activities: (i) inclusion in mailings or (ii) e-mail communications or newsletters sent by East Coast Fresh. Thus, to a large extent, you can control the information you provide or share with East Coast Fresh and/or its business partners.
What About Correcting, Deleting or Updating Information?
East Coast Fresh will retain your PII for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. At any time, you may contact East Coast Fresh to correct, modify or delete the information you provide to East Coast Fresh through the site. Please note, however, that the collection and uses of certain PII is necessary to provide certain information and services through the site and the deletion of such necessary information, e.g., an e-mail address, may render a particular service or East Coast Fresh’s ability to provide it inoperable.
What About Children?
East Coast Fresh cares about the safety of children on its site and encourages parents and guardians to monitor their children’s use of the Internet. Although the site is suitable for a general audience, the site is intended for use only by users who are over 18 years of age or the legal age of majority. Accordingly, East Coast Fresh does not knowingly solicit PII from children or send them requests for personal information.
What About Any Other Questions?